In September 2016, poker pro Phil Galfond announced that he was going to start his own online poker room named after his poker training site, Run It Once. His idea was to build something that would cater to players of all types, that would focus on fairness, and that would be transparent. Since then, we have heard so little about the new poker room that most of us assumed the project had been shelved. But last week, Galfond wrote a long blog post on RunItOnce.eu (which we assume is the web address for the poker room), explaining what has been going on and trying to get back to the concept of transparency.

Galfond explained that the delays have largely been related to software development.

“Our software delays weren’t the typical delays that come with the territory,” he said. “We made some significant missteps early in our software development (I don’t just mean our tech team – I’m as much to blame as anyone) and it set us on a course that’s been very difficult to navigate.”

— Run It Once Poker (@RunItOncePoker) May 16, 2020 Jungleman's ode to Galfond. Speaking of which, a very active Phil Galfond also found time to play Daniel Cates heads-up for a 'mini challenge' last week, with a special prop bet attached. On top of the €86,870 he won, the loser had to record a video proclaiming why the winner was the better.

• Run It Once Poker is the brainchild of Phil Galfond. He is the owner of three World Series of Poker bracelets, won in PLO, PLO8, and NL 2-7 Single Draw events, respectively, and plays for the highest of stakes when it comes to cash games.
• Run It Once is an independent room, which is the project of online poker superstar Phil Galfond. The public beta of the room launched in February 2019, but it wasn't until the fall of 2019 when it started widespread promotion of the room.
• Phil Galfond broke his lengthy silence on his new upcoming online poker room ‘Run It Once’ a few days ago to reaffirm his ambitions and present players with a new window for launch, which is this summer. It was all the way back in 2016, just after the WSOP when Galfond first announce his ambition.

He brought in new leadership and a new tech team, which resulted in a reworking of the development strategy. They believed they had the option of either continuing down the track they were on with the downside that future development would be hampered, or redo a whole bunch of things to increase flexibility, but which would also push back the launch even further.

Phil Galfond Poker Room Games

They decided to go for a hybrid strategy of staying on track with cash games and launching them this summer while continuing to work on tournaments, which would be launched in Phase 2.

Phil Galfond Poker Room Poker

Galfond said this decision was made for a few reasons:

1. We didn’t want to release anything we aren’t proud of, so launching with unpolished and partial versions of multiple offerings was off the table.
2. We figured that you’d rather have something from us than to wait much longer for us to offer everything.
3. We were furthest along on cash games, and even if we hadn’t been, launching with tournaments only would be extremely challenging for a new site fighting for liquidity.

As mentioned, a big goal for Run It Once was to make a poker room for players, rather than make all decisions just to benefit the business. As such, Galfond said that the rake will be “sensible,” allowing people to actually be able to beat the games if they are good players. He also said the cash games will be “focused on fun and on pure, authentic poker.”

The rewards system will be good for both pros and recreational players. Pros will benefit the most, but recs should be happy, as well. And interestingly, Galfond said it will be impossible to leave rewards unclaimed.

Phase 2, which does not have a target date yet, will include:

1. General software enhancements, more user options
2. A distinct SNG offering
3. An innovative Tournament experience
4. An awesome nosebleed stakes offering, with several unique ideas from someone who’s played these games for a long time and thinks he knows what they need!

Between now and when Phase 1 launches, Galfond has promised to provide updates on what to expect.